Contextual Targeting

Strategically deploying ads for attention and alignment can increase ROI by up to 30 Percent CHICAGO - As CPG companies look to eliminate waste in...

Powered by machine learning, smart algorithms help businesses double or triple revenue and ROI PRINCETON, NJ – Search marketing company NetElixir has launched LXRGuide: Agency,...

Programmatic creative leader partners with leading keyword data provider to enhance personalized marketing by marrying creative decisioning with contextual page targeting. NEW YORK - Spongecell,...

Adform partners with ADmantX to utilise its advanced cognitive technology and unique machine learning system to improve targeting and personalisation of ad campaignswith the...

Publishers and advertisers have traditionally had a symbiotic relationship. Advertisers rely on the quality content of publishers to bring views to their ads, and...

Advertising, at least for the foreseeable future, will be the simplest way to subsidize content online for consumers. If there’s any debate about that, ask...

Reuters and W&V sign as first publisher partners Smartology is launching a German language version of its contextual digital advertising technology platforms, SmartMatchTM and SmartMobileTM....

Industry-leading IP geolocation data provider selected to increase contextual relevance of premium native video advertising London, UK: Digital Element, the leading provider of IP geolocation...