Contextual Targeting

BERLIN -- GumGum, a contextual ad exchange, has partnered with Simplaex’s Rivr, an AI-powered traffic shaping tool to improve its Supply Side Platform’s (SSP) programmatic...

New 4D technology released by Silverbullet uses 1st party data to help marketers contextually target appropriate audiences in a brand-safe, post-cookie world. Silverbullet Data Services...

Company’s Page Index product delivers 10x higher conversion rate for advertisers across devices Boston – Digilant, a leading global programmatic media company that partners with agencies...

Illuma Technology, the British independent contextual AI specialist, has expanded into the US with the appointment of New York-based Kevin McElroy as Chief Revenue...

All inventory across GumGum’s uniquely brand safe ad exchange will be shielded by MediaGuard, White Ops’ best-in-class pre-bid ad fraud protection. SANTA MONICA, Calif. --...

Offering a comprehensive and detailed view of digital content, the new ADmantX Planning and Reporting tool provides the multi-dimensional insight advertisers need to drive...

Bidtellect’s Latest “Forecasting 2.0” Contextual Optimization Technology is ‘Unmatched’ In Complexity, Elegance, and Effectiveness DELRAY BEACH, Fla. - Bidtellect, a paid content distribution and analytics...

With more than 1,200 categories, the new ADmantX taxonomy (the first to include new IAB content classification and categories), provides greater precision and customisation...

New research from video intelligence shows contextual advertising increases user engagement, recollection and perception of both editorial and commercial content The findings show that contextual...