Ad Targeting

Six Psychographic Profiles of Black Women Emerged ATLANTA - 86% of African-American women say that advertisers need to do a better job of talking to...

Advertisers See the Real Impact of Campaigns Through Measurement of Brand Lift and Contextual Linguistics Analysis NEW YORK - Lotame, a platform enabling targeted advertising...

- Global Marketing Effectiveness Tracking company warns of low effectiveness level of advertising campaigns - LONDON - The Fournaise Marketing Group, one of the global...

NEW YORK - Four leading marketing and advertising industry associations announced that they are working together to develop enhanced self-regulatory principles for online behavioral...

ImpreRewards Aims to Be the Leading U.S. Mobile Coupon Site in Spanish ENGLEWOOD CLIFFS, N.J. - Ping Mobile (http://www.pingmobile.com), a full-service mobile agency, today announced...

Biggest Spenders and Most Frequent Shoppers Are More Willing To Click on Ads if Personalized Based on their Tastes and Interests CAMBRIDGE, Mass. - ChoiceStream,...

Time Warner Cable Media Sales, The Weinstein Company, and Palisades Media Join to Promote the Golden Globe Nominated Film THE READER NEW YORK - Time...

PITTSBURGH, Pennsylvania — Renegade Internet, Inc. has announced a new upgraded version of both AdvertPRO and AdvertSERVE online advertising delivery and tracking systems. AdvertPRO...

Despite Weak Season Apple, Amazon, Wal-Mart and Sears Post Traffic Increases   RESTON, VA – comScore (NASDAQ : SCOR), a leader in measuring the digital world,...