Ad Targeting

November 2008 Publisher Revenue Grew 11x Over January 2008 LOS ANGELES - the Rubicon Project, an advertising technology company focused on global Ad Network Optimization,...

Results of Time Spent Test will Indicate Optimal Ad Exposure NEW YORK - Lotame, a platform enabling targeted advertising to customizable audiences through social media,...

New Ways to Improve and Measure Ad Performance, Heightened Privacy Concerns and Online Video Are Trends to Watch SAN FRANCISCO - 1020 Placecast, the first...

Opportunity for Brand Advertisers to Reach 8.6 Million Teens BURLINGTON, Mass. - Burst Media (www.BurstMedia.com), a leading provider of online advertising services, today announced the...

Product Advancements Enable 1-1 Messaging, Eliminate Wasted Marketing Dollars and Improve Campaign Performance WESTLAKE VILLAGE, Calif. - ValueClick, Inc.’s (Nasdaq: VCLK) technology division, Mediaplex, today...

Recency, Frequency, Exclusion and Personalization Add Flexibility and Improve Performance WESTLAKE VILLAGE, Calif. - ValueClick Media, a division of ValueClick, Inc. (Nasdaq:VCLK), announced several enhancements...

LONDON - Location-based advertising is gaining momentum as a new advertising medium. It provides more targeted and efficient marketing tools for advertisers and represents...

Online Advertisers Focus Budgets Where the Buyers Are Search Engine Strategies Chicago 2008 Booth 410 SAN FRANCISCO - LookSmart, Ltd. (NASDAQ:LOOK), a premier search advertising network and...

Real Estate Site Offers Advertisers Specifically Targeted Placements and Valuable Returns Using Placecast’s Location-Based Ad Targeting SAN FRANCISCO - As advertisers and publishers seek ways...