Ad Targeting

Open AdStream 11 Brings Video Enhancements Including IAB Vast 2.0 Compliance Among Other New Features NEW YORK - 24/7 Real Media is pleased to announce...

NEW YORK – Semantic Engines LLC, an industry leader in semantic and sentiment analysis tools, has released Contextual Ad-Matching API. The API analyses a...

Startup Breaks New Ground to Bring Granular Understanding to Multimedia Content ad:tech San Francisco 2011 SAN FRANCISCO - Consumers are inundated with thousands of advertisements and...

Fully Integrated, Next-Gen Solution Combines Cross-Channel Targeting, Analytics/Reporting and Data Management Capabilities NexTargeting Summit 2011 NEW YORK - Online targeting leader , www.xplusone.com, announced Origin,...

PubMatic’s Audience Data on Demand Gives Publishers Direct Access to Leading Data Providers eXelate, Quantcast & Proximic Through One Platform, Enabling Access to $2.9B in...

Industry Leaders Collectively Demonstrate the Important Role of Display Retargeting in the Marketing Mix NEW YORK, NY – TagMan (www.tagman.com), provider of the leading real-time...

New Online Interface Enables Daily Audience Measurement for Digital Campaigns; Includes Traditional Post-Buy Metrics Such as Reach/Frequency and GRPs London, UK – comScore, Inc. (NASDAQ:...

Those Surveyed Plan to Increase Spend on Digital Video by 22% in next 12 months NEW YORK - “An Inside Look at Demand-Side Perceptions of...

Buyers Want RTB Directly Sold by Publisher to Combine Powerful Audience Targeting with Guaranteed Brand Safe Environments Palo Alto, CA - PubMatic (http://www.PubMatic.com), which provides...