The IAB Issues Revised Ad Unit and Rich Media Creative Guidelines for Public Comment
New York, NY (May 8, 2008)—The Interactive Advertising Bureau (IAB) today announced the release of a set of Revised Ad Unit and Rich Media...
Yahoo! and WPP Forge Multi-Year Strategic Partnership
SUNNYVALE, Calif. & LONDON--(BUSINESS WIRE)--Yahoo! Inc. (NASDAQ:YHOO) and WPP’s (NASDAQ:WPPGY) GroupM, 24/7 Real Media and WPP Digital today announced a strategic partnership that will...
Online Advertising Impacted by U.S. Economic Slowdown
PubMatic Ad Network Pricing Index Shows 23 percent Drop in Ad Rates
PALO ALTO, Calif. – May 13, 2008 – PubMatic (www.pubmatic.com), the world’s first...
Smart AdServer Signs a New Contract with a German Agency
The French adserver thus confirms its European ambitions
Paris, 13 May 2008 - Smart AdServer, a leading player in Europe in adserving and digital marketing,...
Google AdSense, Ad Manager and DoubleClick
This new triangle in the online advertising world raises a few interesting questions about how the 3 of them will fall in place and...
.Fox Networks Signs Global Contract with ADTECH for Advertising Delivery
ADTECH selected on merits of technology excellence, data privacy and integrity
New York, NY – May 8, 2008. ADTECH, a leading provider of ad server...
SpotMixer levels the playing field for online video advertising for small and medium business
Proven technology from One True Media lets small- and medium-sized businesses create and distribute video ads, offers online listings services and agencies multiple ad...
Audience Measurement Meets the Mobile Internet as AdLaunches Comprehensive Free Mobile Analytics Suite
Private beta signups begin today at http://analytics.admob.com
(San Mateo, CA) - April 30, 2008 - The mobile Web is taking the next step in maturity...
TACODA Behavioral Targeting Solution to be Available Across Entire Platform-A Network
New York, NY – April 29, 2008 – AOL announces that, starting in June, Platform-A will be offering TACODA’s advanced suite of behavioral targeting...
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