Ad Operations

Strategic partnership streamlines integrated ad management and process panagement for digital publishers New York, NY - March 3, 2008. Operative, a global technology and ad...

New York (February 29, 2008) CheckM8 Inc. (pronounced “checkmate”), the largest independent ad technology provider for publishers, announced it has released a new version...

Behavioural Targeting Market Leader Partners With Financial Media LONDON (February 28, 2008) — Revenue Science, the behavioural targeting expert, is delighted to announce an agreement...

New approach allows advertisers to map and assign value to various touch points, gaining a more complete picture of a campaign. REDMOND, Wash. — Feb....

PITTSBURGH, Pennsylvania — Renegade Internet, Inc. has announced a new upgraded version of both AdvertPRO and AdvertSERVE online advertising delivery and tracking systems. AdvertPRO...

Leading Ad Optimization Platform Names Weblog Tools and Sportsvite Winners in Latest Publisher Challenge Palo Alto, Calif. - February 25, 2008 - PubMatic (www.pubmatic.com), the...

CHICAGO, Feb. 15, 2008 ― Four of the country’s leading media companies today announced the creation of quadrantONE, a new online sales organization focused...

CHICAGO, February 12,2008 – Media agency Starcom USA, behavioral targeting network Tacoda, and digital consumer insight company comScore collaborated on a research study whose...

New Version Competes Head-to-head with DoubleClick, Atlas and 24/7 on Functionality, Yet Comes with a Much More Attractive Price Tag ALEXANDRIA, Va. – February 12,...