LookSmart's Geo-Conversion Reporting Helps Connect Online Behavior With Offline Location
Online Advertisers Focus Budgets Where the Buyers Are
Search Engine Strategies Chicago 2008
Booth 410
SAN FRANCISCO - LookSmart, Ltd. (NASDAQ:LOOK), a premier search advertising network and...
the Rubicon Project Celebrates Its Web Publisher Customers' Massive Growth in 2008
November 2008 Publisher Revenue Grew 11x Over January 2008
LOS ANGELES - the Rubicon Project, an advertising technology company focused on global Ad Network Optimization,...
AOL’s New Homepage Delivers Strong Branding and Performance for Platform-A Advertisers
Click-through rate increases 30% since the AOL.com relaunch; November total unique visitors and average daily visitors up 13%, and total minutes online grew by...
VoIP Call Tracking Helps Advertisers and Publishers Track ROI
CallFire platform traces telephone calls back to specific ad campaigns.
LOS ANGELES - CallFire™ announced free 1-hour Call Tracking consultations for companies interested in tracking...
PubMatic Enhances Dynamic Default Optimization Technology That Helps Publishers Generate More Revenue From Default...
PubMatic Issues White Paper Detailing New Technology
PALO ALTO, Calif. - PubMatic (www.pubmatic.com), an ad revenue optimization company that works with over 5,500 online publishers,...
Clickable Integrates Emerging Google Ad Formats into Newest Version of its Search-Advertising Management Solution
Clickable’s Award-Winning Pay-Per-Click (PPC) Advertising Solution Introduces Bulk Keyword Editing across Networks, Conversion Tracking and Improved Recommendation Engine
NEW YORK - To be successful in...
Jivox Launches New Version of Service Making Video Ads More Engaging and Measurable
Jivox 4.0 takes online video advertising to the next level with new performance-driven features, including click-to-action interactivity, sophisticated campaign management dashboards and industry’s first...
Jivox Introduces Industry’s First “Video Engagement Score” to Measure Online Video Ad Performance-Driven Interactions...
New Metric Measures Multiple Interactions with an Online Video Ad, Compares Performance to Other Online Video Ads in Jivox Publisher Network
SAN MATEO, Calif. -...
IAB Issues Click Measurement Guidelines for Public Comment
Defines Parameters for Click Measurement, Provides a Unified Industry Response to the Problem of Fraudulent Clicks
NEW YORK - The Interactive Advertising Bureau (IAB) announced...
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