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IAB and 4A’s Announce New Tools to Simplify Interactive Advertising Operations

Joint Task Force Devises Tools to Streamline and Automate Workflow for Buying, Selling, and Delivering Interactive Media ORLANDO, Fla. - The Interactive Advertising Bureau (IAB)...

IAB Issues Audience Reach Measurement Guidelines; Standardizes Key Industry Metrics

Consensus-Based Initiative Enhances Accuracy for Interactive Advertising ORLANDO, Fla. - The Interactive Advertising Bureau (IAB) announced the release of the final version of its Audience...

Technological Partnership Between Smart AdServer and Alenty

Paris, 5 March 2009 - Smart AdServer, a leading player in Europe in adserving and digital marketing, announced the interfacing of its solution for...

24/7 Real Media Introduces Open AdStream Contract Management Powered by FIVIA

Fully-integrated, End-to-End Solution Simplifies Contract Management for Web publishers NEW YORK - 24/7 Real Media, Inc., the leading global digital marketing company, introduced Open AdStream®...

Ad Operations Interactive (AOI) is the Exclusive Global Reseller of the New Ad-Juster 3rd...

Ad-Juster solves two of the digital ad industries major pain points: 3rd party reporting and discrepancy identification. Jesse Poppick, President of AOI, is looking forward...

the Rubicon Project ‘Finds Money’ for Majority of Top U.S. Newspaper Publishers

Revenue in Premium News Segment up 80% Q1 ‘09 vs. Q4 ‘08 LOS ANGELES, NAA MediaXchange – the Rubicon Project, an advertising technology company focused...

Specific Media Delivers Added Value to Advertisers with Specific Media Brand Awareness Reports

IRVINE, Calif. - Specific Media, the world’s largest independent media platform, announced it has bolstered its industry-leading suite of Audience Intelligence Reporting tools with...

Burst Media Launches adConductor Inventory Exchange

Allows Online Media Properties to Build Reach Quickly with Content Transparency BURLINGTON, Mass. - adConductor™, a division of Burst Media, announced the launch of adConductor...

iWebTrack Offering Free Accounts to Microsoft adCenter Analytics Customers

iWebTrack™ is Now Offering Free Web Tracking Accounts to Microsoft adCenter Analytics Customers GAINESVILLE, Fla. - iWebTrack Holdings Inc., www.iwebtrack.com, recognizes that Microsoft adCenter Analytics...

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