NIKE, AKQA and MindShare Partner to Change Widget Advertising For Good
New York, New York (June 30, 2008)—Eyeblaster, home of the world’s most innovative integrated digital marketing solutions has been selected by global advertising agency...
Aegis Media Moves into Ad Serving by Acquiring Bluestreak
Aegis Group made a short announcement that they acquired Bluestreak, a small but innovative ad serving platform, thus entering the ad serving business.
The move...
ARRIS and BlackArrow Deliver Dynamic VOD Advertising
SCTE 130 Standards-Based Solution Enables Cable and IPTV Operators to Speed VOD Deployments and Generate New Ad Revenues
Suwanee, GA – June 25, 2008: ARRIS...
Gigya to Discuss Increasing Adoption and Effectiveness of Widget Advertising Among Brand Advertisers
Executives Speaking at Multiple Summer Events on the Creative Executions, Distribution Methodologies and Analytic Approaches Working for Advertisers in Social Media
Palo Alto, CA –...
Microsoft and YuMe Partner to Sell Microsoft’s Video Inventory
Following Yahoo partnering with Google, it has emerged that Microsoft has partnered with YuMe for the very same reason: distributing and monetizing unsold inventory....
Visible Measures Unveils New Solution for Measuring the Effectiveness of Internet Video Advertising Campaigns
BOSTON, June 16 /PRNewswire/ -- Visible Measures, the independent third-party measurement firm for Internet video publishers and advertisers, today announced the availability of VisibleCampaign(TM),...
Kickapps and Clearspring Partner to Accelerate Widget Creation, Distribution and Advertising
Companies Collaborate on Advancing KickApps' WidgeADTM Format and Clearspring's Widget Ad Network
New York and Mc Lean, VA, June 10, 2008 — KickApps (www.kickapps.com), the...
Trafficking 101: How to Traffic Google AdSense ads in DoubleClick DFP
Trafficking Google ads (through Google's AdSense program) is not the most straightforward thing to do, regardless if you use Google ads for your remnant...
BrightRoll First Ad Network to Eliminate Rich Media Fees for Video Advertisers
Advertisers, Agencies Flocking to Branded Video Network to Drive Efficiency, Increase Reach and Reduce Campaign Costs
San Francisco – May 23, 2008 – BrightRoll, the...
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