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Analysis of Netflix Ad-Supported Subscribers Reveals Extremely Limited Reach Compared to Local Broadcast Linear...

NEW YORK -- TVB (www.tvb.org), the trade association of America’s local broadcast television industry, today issued this statement following Netflix’s recent “Basic with Ads”...
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Brightcove Launches Communications Studio, a Video Streaming Solution to Boost Internal Communications Capabilities

Communications and HR professionals can now leverage video streaming technology to increase global engagement with key stakeholders BOSTON -- Brightcove Inc. (NASDAQ: BCOV), the most trusted...
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Real-Time Intelligent Retargeting Launches on Sam’s Club Member Access Platform (MAP)

Sam’s Club MAP solves advertising retargeting challenges with breakthrough accuracy and improved member experience BENTONVILLE, Ark. -- Sam's Club®, a division of Walmart Inc. and...
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DoubleVerify Unlocks CTV Viewability for Advertisers with First-to-Market Solution

DV introduces an industry-leading viewability verification offering, letting global brands set a consistent benchmark for media quality across digital environments, including CTV New solution helps...

MGID Revolutionizes Image Creation for Advertisers With Integration of Generative AI

LOS ANGELES -- MGID, the global advertising platform, has today announced the development and integration of generative artificial intelligence (AI) into its existing intelligent...
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Audacy Adds Veritone Attribute to Deliver Enhanced Campaign Metrics to Its Advertisers

Veritone Attribute enables Audacy to provide advertisers with additional analytics capabilities for campaign planning, performance monitoring and optimization DENVER -- Veritone, Inc. (NASDAQ: VERI), creator of aiWARE™,...
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Vonage Delivers Better Engagement With Launch of Smart Video API Capabilities

New enhancements feature AI-powered interactions and end-to-end encryption HOLMDEL, N.J. -- Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, has...
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More Than Half of Canadian TV Streamers Now Stream Ad-Supported TV

“FlexiVODs” emerge: 47 per cent of TV streamers are considering changing streaming subscriptions 76 per cent of Canadians are now TV streamers, and 18 per...
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New Study from Magna and Roku Finds New Video Ad Formats in Streaming TV...

Study finds brands that use innovative streaming TV ads drive 78 percent greater search intent compared to traditional TV ads NEW YORK -- MAGNA Media...

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