Burst Media and Panraven Partner to Introduce Multimedia Storytelling Tools to Advertisers
Burlington, MA-July 29, 2008- Burst Media, a leading provider of advertising representation, services, and technology to independent web publishers, today announced an exclusive partnership...
IAB Announces the Release of “VAST,” a Digital Video Ad Serving Template, for Public...
Great news for publishers with video inventory, at last! The IAB jumpstarted discussions around standardizing communication protocols between video players and servers - I...
Paramount Pictures and Massive Launch First Branded Scavenger Hunt in Ubisoft’s “Tom Clancy’s Rainbow...
In-game scavenger hunt promotes upcoming movie “Tropic Thunder” with interactive experience that engages and rewards gamers.
NEW YORK — Aug. 5, 2008 — Massive Inc.,...
DoubleClick Launches Widget Advertising Through Rich Media
Widget Ads Provide Media and Creative Agencies with Virality, Content Delivery and Consumer Behavior Metrics
New York, March 17, 2007 - DoubleClick Inc, a premier...
EyeWonder’s New AdWonder 9.3 Flash Component Adds Next Generation Functionality for the Creation and...
Latest Version of Company’s Ad Authoring Tool Streamlines Creation of Today’s Cross-Platform Interactive Digital Advertising Campaigns
August 6, 2008 – ATLANTA — EyeWonder, Inc., a...
Metacafe Gets to Monetize Content from 12 New Video Content Providers
Metacafe has announced earlier today 12 new deals with video content providers - a move that will significantly enlarge their already impressive video inventory.
Metacafe...
What Is Rich Media in an Online Advertising Context?
Easy task, at a first sight: defining what exactly can be considered a 'rich media ad'. It is, of course... a 'rich media ad',...
PointRoll Teams with ScanScout to Provide Marketers with an Expanded In-Stream Video Network and...
As More Consumers Embrace Online Video, the Partnership Increases Distribution Channels for PointRoll's Video Ad Units and Expands ScanScout’s Overlay Rich Media Ad Solutions
NEW...
Kowabunga! Partners with Image Advantage to Boost Publisher Success
After Just Two Weeks, Participating Web Publishers Grew Average Click Volume by Ten Percent, Revenue by 14 Percent
CLEARWATER, Fla.--(BUSINESS WIRE)--Kowabunga!® (www.kowabunga.com)(AMEX:THK), a leading provider...
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