eLocal Acquires Felix and CityGrid to Further Expand Performance-Based Advertising Platform
CONSHOHOCKEN, Pa. -- eLocal today announced the acquisitions of Felix and CityGrid.
@eLocal acquires Felix and CityGrid to expand its performance-based advertising platform for local, regional...
inPowered Eliminates Paid Media Waste to Scale Content Distribution for Brands on Over 35...
inPowered, the Pioneer of the Cost Per Engagement Model, Now Offering AI-Powered Dynamic Pricing to Dramatically Reduce the Cost for 15 Seconds of Engagement...
ExoClick Introduces CPM for Its Popular In-Stream Video Ad Format
Barcelona - ExoClick, the innovative ad company, has introduced the CPM payment model for its popular in-stream video ad format. This allows advertisers to...
S4M Extends Cost Per Incremental Visit (CPIV) Buying Model to the Offline World
NEW YORK – S4M, an AdTech platform specialising in drive-to-store campaigns, is launching a brand new buying model – the Cost Per Incremental Visit (CPIV)....
The AppNexus Marketplace Launches Guaranteed Views
-- New AppNexus Marketplace Product Enables Advertisers to Purchase 100% Viewable Inventory at Scale Across the Open Internet--
New York - AppNexus, the world’s leading...
Rethinking Advertising Metrics to Demonstrate Brand Value
The measurement of digital advertising has evolved at a much higher rate than standardised measurements. From using the cubit system as a measurement of...
AdTheorent Launches “Cost Per Incremental Visit” Ad-Pricing Model
Leveraging Industry Leading Machine Learning and Predictive Capabilities, Advertisers Pay Only for Ads That Yield Incremental Visits to Stores and other Advertiser Destinations
NEW YORK...
Respondology Launches Groundbreaking Reply-Based Media Platform at Advertising Week
Media Company Uses AI to Engage with Consumers at Scale via Social Channels
BOULDER, Colo. - Respondology, a patented new Cost-Per-Click (CPC) media platform that...
Revcontent Innovates with vCPM as a Monumental Shift in Industry Transparency
SARASOTA, Fla. - With innovation as a core value of Revcontent, the Revcontent team developed vCPM (viewable cost per thousand), a monumental shift in...
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