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Google and WPP Marketing Research Award Program Advances into Second Round of Grants

Work continues to examine digital marketing and how it impacts offline marketing NEW YORK - WPP and Google have announced that their jointly...

adMarketplace Posts 78% Revenue Increase in 4th Quarter

Leading Search Syndication Network Boosted By Direct Advertiser Growth NEW YORK - Powered by increased spend from direct advertisers, adMarketplace, the leading search syndication platform,...

Click Fraud Rate Rises Slightly in Q2 2010 to 18.6 Percent

AUSTIN, Texas - Click Forensics, Inc. released advertising audience quality figures for the second quarter 2010 from the industry’s leading independent online advertising data...

AdSide to Present Advanced Content Advertising Model at Ad-Tech New York Conference and Expo

Premium Pay-Per-Click Ad Network to Showcase New Platform; Executives to Co-Host Panels on Advancements in Contextual Advertising. ad:tech New York 2009, booth No. 2044 NEW YORK...

Organic Search Engine Listings Positively Impact Paid Search Engine Ad Performance

Organic Search Engine Listings Positively Impact Paid Search Engine Ad Performance, Reveals New Research from NYU Stern NEW YORK - The presence of organic listings...

24/7 Real Media and Maxifier Win Ad Technology Platform Award

In a Competitive Category with Seven Other Companies Listed at the AOP Digital Publishing Awards LONDON - 24/7 Real Media, Inc. and Maxifier, a division...

Epic Advertising Announces pCPM: A New Patent-Pending Online Metric

Successful Beta Program Completed; Results Show 60% Increase in Campaign Value. New York, NY – Epic Advertising, the New York-based online performance marketing company, today...

Topmost Positions Are Not Always the Most Profitable Ones for Advertisers in Search Engine...

NEW YORK - In their new research paper entitled, “An Empirical Analysis of Search Engine Advertising: Sponsored Search in Electronic Markets,” NYU Stern Professors...

Advertise.com Puts Value First; Launches New CPA Platform for Higher Conversions, Lead Generation and...

Leading Online Marketing and Advertising Company Precisely Matches Advertisers with Publishers for Performance-based Returns SHERMAN OAKS - Advertise.com, a premier platform for search, display and...

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