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The measurement of digital advertising has evolved at a much higher rate than standardised measurements. From using the cubit system as a measurement of...

-- New AppNexus Marketplace Product Enables Advertisers to Purchase 100% Viewable Inventory at Scale Across the Open Internet-- New York - AppNexus, the world’s leading...

NEW YORK – S4M, an AdTech platform specialising in drive-to-store campaigns, is launching a brand new buying model – the Cost Per Incremental Visit (CPIV)....

Barcelona - ExoClick, the innovative ad company, has introduced the CPM payment model for its popular in-stream video ad format. This allows advertisers to...

CONSHOHOCKEN, Pa. -- eLocal today announced the acquisitions of Felix and CityGrid. @eLocal acquires Felix and CityGrid to expand its performance-based advertising platform for local, regional...

SARASOTA, Fla. -- Clickbooth, the recognized leader within the online “Performance-Marketing” industry that enables brands to increase revenue through data-driven “Cost-Per-Action” marketing, announced that...

Influencer Bridge™ gives content creators unprecedented access to advertisers and enables them to monetize their content through sponsored ad placements COSTA MESA, Calif. -- Veritone...

eCommerce software provider Sellics offers free service for brands: a comprehensive, customised analysis of their Amazon advertising campaigns including recommendations and tips Berlin – Sellics, Amazon’s largest...

PERTH, AUSTRALIA – Leading ad fraud prevention specialist TrafficGuard, today announces that its PPC Protection solution has been selected as the winner of the...