Survey: Digital Advertising Pricing Still a Mystery to Advertising Industry
75% of Advertising Professionals Unable to Identify Most Expensive Web Category
TARRYTOWN, N.Y. - A recent survey of advertising and marketing professionals conducted by SQAD, the...
SAY Media Introduces Industry-First “Cost-Per-Exposure” Pricing Model to Provide Greater Value for Advertisers
SAY Media announced its cost-per-exposure (CPX) pricing model and the availability of “Content Ads” – a new ad product designed to meet the unique needs of small- to medium-sized businesses – that will be billed on the company’s new exposure-based pricing methodology. Helping lead the industry shift away from an impressions-based pricing structure and toward a more accountable and transparent model, SAY Media has developed the technology needed to ensure advertisers get the most value by charging only for ads that are visible within a user’s browser.
Reactivpub Launches the “Cost Per Fan” Advertising Model
Paves the Way for Facebook ROI Monitoring by Launching the Market’s First Ever Solution for Measuring the Impact of Fans
SOPHIA ANTIPOLIS, France - How...
AdSide to Present Advanced Content Advertising Model at Ad-Tech New York Conference and Expo
Premium Pay-Per-Click Ad Network to Showcase New Platform; Executives to Co-Host Panels on Advancements in Contextual Advertising.
ad:tech New York 2009, booth No. 2044
NEW YORK...
Organic Search Engine Listings Positively Impact Paid Search Engine Ad Performance
Organic Search Engine Listings Positively Impact Paid Search Engine Ad Performance, Reveals New Research from NYU Stern
NEW YORK - The presence of organic listings...
24/7 Real Media and Maxifier Win Ad Technology Platform Award
In a Competitive Category with Seven Other Companies Listed at the AOP Digital Publishing Awards
LONDON - 24/7 Real Media, Inc. and Maxifier, a division...
Epic Advertising Announces pCPM: A New Patent-Pending Online Metric
Successful Beta Program Completed; Results Show 60% Increase in Campaign Value.
New York, NY – Epic Advertising, the New York-based online performance marketing company, today...
Topmost Positions Are Not Always the Most Profitable Ones for Advertisers in Search Engine...
NEW YORK - In their new research paper entitled, “An Empirical Analysis of Search Engine Advertising: Sponsored Search in Electronic Markets,” NYU Stern Professors...
Marchex Call Analytics Launches Keyword-Level Tracking; Enables Marketers to Capture Calls Tied to Search...
SEATTLE - Marchex Inc., (NASDAQ:MCHX) announced the introduction of keyword-level tracking to its Call Analytics product. Marchex’s proprietary technology enables search marketers and agencies...
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