Simulmedia and FourthWall Media Enter Data Partnership
Simulmedia, a targeted television advertising company, today announced that it has entered into a data partnership with FourthWall Media that will improve Simulmedia’s ability to increase CPMs on under-yielding cable network and cable operator inventory. FourthWall Media collects real time set top box data from digital cable homes within their participating footprint and provides demographic reports and analysis of this activity for all cable channels available within each participating system.
Adlucent Launches Real-Time SEM Analytics for Online Retailers
First to Link Automated Keyword Bidding with Live Inventory Data; Helps Retailers Predict Top-Selling Holiday Products
LAS VEGAS - Just in time for the competitive...
MassiveImpact’s Powerful New Technology Increases Mobile Ad Revenue by Over 100%
MassiveImpact Ltd, the world’s leading provider of performance mobile advertising, announces today that the company has consistently yielded high returns for targeted mobile advertising campaigns. Many of MassiveImpact’s advertising customers consist of Fortune 500 companies in the finance, insurance, gaming, mCommerce, and education industries and include well-known brands, such as: Citibank, Gameloft, AIG Insurance, OK Bank, AIA insurance, Zed ZA, and other global companies.
Clickable To Introduce A Simple Way To Advertise On Facebook
Clickable makes Facebook Ads simple and effective alongside search advertising
NEW YORK - Clickable, the platform that makes online advertising Simple, Instant and Profitable™, introduces...
Google and WPP Marketing Research Award Program Advances into Second Round of Grants
Work continues to examine digital marketing and how it impacts offline marketing
NEW YORK - WPP and Google have announced that their jointly...
PeopleString Launches Cost Per Share Advertising Platform
Pay only for Social Media Amplification
RED BANK, N.J. - PeopleString Corporation (OTCBB: PLPE) announced that it has launched a Cost Per Share “CPS” social...
adMarketplace Posts 78% Revenue Increase in 4th Quarter
Leading Search Syndication Network Boosted By Direct Advertiser Growth
NEW YORK - Powered by increased spend from direct advertisers, adMarketplace, the leading search syndication platform,...
Movers Yellow Pages to offer Pay-Per Call for National Advertisers
Movers Yellow Pages helps national companies with Pay-Per Call Program
TUCSON, Ariz. - YP Publishing, home of the Movers Yellow Pages, announced the launch of...
Click Fraud Rate Rises Slightly in Q2 2010 to 18.6 Percent
AUSTIN, Texas - Click Forensics, Inc. released advertising audience quality figures for the second quarter 2010 from the industry’s leading independent online advertising data...
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