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Commission Junction Announces CJYou Award Finalists

SANTA BARBARA, Calif. - Commission Junction, a division of ValueClick, Inc. (NASDAQ: VCLK) and the leading global provider of performance-based marketing solutions, announced the...

Atrinsic Interactive Launches Pay-Per-Call

Atrinsic’s New Call-Based Service, Powered by RingRevenue, is Focused on Delivering Even Greater Revenue for Publisher and Advertiser Clients NEW YORK & SANTA BARBARA, Calif....

Exponential Acquires AdoTube, A Leading Provider of In-Stream Video Ad Solutions

Emeryville, CA - Exponential Interactive Inc., the owner of global online advertising provider Tribal Fusion and engagement video solution Firefly Video, today announced it...

UK Office of Fair Trading Threatens Future of Pay Per Click and Social Media...

Fair trading guidance for the debt management industry in the UK could ban companies from advertising on Google, Twitter and Facebook – and the...

Marchex Expands Digital Call Advertising to Hundreds of Local Properties Through Deal with CityGrid...

CityGrid Media’s leading local ad and content network, CityGrid® using Marchex to connect millions of consumers to advertisers through phone calls SEATTLE - Today, Marchex,...

Kontera Launches INTENTclick, a Premier Direct Response In-Text Network

Kontera Expansion Continues with Additional Network SAN FRANCISCO - Kontera, the leading technology company that is maximizing the value of content, introduced INTENTclick, a premier...

Interview: Iggy Fanlo, adBrite President & CEO, Discusses Real-Time Pricing for Ad Exchanges

Two days ago, adBrite announced the launch of their Real-Time Pricing solution that maximizes ad revenue for premium publishers by automatically optimizing the floor price for every page view on their properties. We spoke with Iggy Fanlo, adBrite's President & CEO, about what this launch represents and how RTP can serve both publishers and advertisers.

Facebook Ads Get More Competitive as Prices Rise in Q2 2011; Search Spend Growth...

Data Based on Efficient Frontier and Context Optional’s Q2 2011 Digital Marketing Performance Report SUNNYVALE, Calif. - Advertising on Facebook continued to get more competitive...

Marin Software Sees Rise in Paid Search Spend and Online Ad Click-through Rates

Report on top paid-search advertiser trends reveals improved campaign efficiency SAN FRANCISCO - Marin Software, provider of the leading online advertising management platform for advertisers...
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