Ads Taxonomy

-- New AppNexus Marketplace Product Enables Advertisers to Purchase 100% Viewable Inventory at Scale Across the Open Internet-- New York - AppNexus, the world’s leading...

-        Study from MediaCom and ViewersLogic shows using a phone/tablet while watching TV can actually improve the effectiveness of an advert -        Viewers 75% more likely to...

SoundCloud, the world’s largest open audio platform, announced its video and display inventory are now available on the Google’s DoubleClick platform. The integration brings...

Explosion of STB VOD and growing popularity of live content see ad views rise by one fifth in 2017 London, UK: FreeWheel, a Comcast company...

The measurement of digital advertising has evolved at a much higher rate than standardised measurements. From using the cubit system as a measurement of...

New York –  Fyber, a programmatic trading technology platform, has partnered with Innovid, the world’s leading video marketing platform, to scale programmatic supply of...

Changing consumer habits emphasise that premium video content belongs on the big screen London, UK: FreeWheel, the industry’s most complete advertising management solution, has today...

ABC grants comScore the first certification for Online Video Ad Viewability in validated Campaign Essentials™ LONDON, UK– comScore announced that it is the first company...

LOS ANGELES, CA – Responding to demands by advertisers for more transparency and efficiency in the digital media supply chain, AdSpecs.io has created an...