Talktalk Quantifies In-Gaming Advertising’s Impact on Consumer Engagement
Broadband provider tests effectiveness of in-game advertising environments across attention, recall and brand perception
London – Broadband provider TalkTalk, commissioned research to find in-game advertising delivered...
DoubleVerify Continues CTV Verification Leadership, Earning MRC Accreditation for CTV Fully On-Screen, Video Filtering...
New and continued accreditations spotlight DV’s commitment to innovation and delivering against the highest possible industry standards in the booming video sector
NEW YORK --...
Xandr Platform Growth Accelerates in the First Half of 2021
Digital Video spend doubled year-over-year, CTV growth exceeds 200%, in H1
NEW YORK -- Xandr, AT&T’s data-enabled technology platform at the intersection of digital and...
Amobee Names Nick Brien as Chief Executive Officer
Samba Natarajan to Focus on Singtel as CEO, Strategic Portfolio and Amobee Board Member
REDWOOD CITY, Calif. -- Amobee, a global leader in advertising technology...
Australian Ad Tech Veteran Trent Silins Launches Kopa, a Full-Service Contextual Data and Technology...
As video investment soars in APAC, industry veteran Trent Silins launches Kopa, a full-service firm to help brands and agencies with contextual targeting activation,...
InMobi Exchange Integrates with In-App Header Bidding Solutions, Reducing Friction and Optimize Competition for...
Industry-wide header bidding integration enables advertisers and DSPs to have visibility to available ad impressions and place competitive bids for that inventory
SAN FRANCISCO, CA...
LG Ads Bolsters Leadership Team As Demand Escalates for CTV and Cross-Screen Advertising
PALO ALTO, Calif. -- LG Ads, a leader in cross-screen media and measurement solutions for convergent TV, today announced the appointment of Raghu Kodige...
CTV Ad Server Publica Launches Elea AI, a New Solution Utilizing Machine Learning to...
Palo Alto based CTV Ad Server Publica today released a new solution that lets streaming publishers harness the power of Artificial Intelligence (AI) to...
AdPlayer.Pro Video Ad Tech Provider Releases Significant Upgrades to Its Ad-enabled Video Player
AdPlayer.Pro, an international provider of outstream video advertising solutions has introduced a series of significant upgrades to the company’s ad-enabled video player tech.
According to...
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