The IAB Issues Ad Campaign Measurement Process Guidelines
New Roadmap for Process Improvement and Discrepancy Reduction in Interactive Advertising
NEW YORK, NY (September 22, 2008)—The Interactive Advertising Bureau (IAB) today announced the release...
Epic Advertising Expands Internet Marketing Compliance Group
Names Jonathan Gillman as Manager, Regulatory Affairs and Anwesa Paul as Privacy Officer and Associate General Counsel.
New York, NY – April 29, 2008 –...
Yahoo! Announces Termination of Services Agreement by Google
SUNNYVALE, Calif. - Yahoo! Inc. (Nasdaq: YHOO), a leading global Internet company, today announced that Google has terminated the advertising services agreement the companies...
Edmunds.com's Ad Impression Measurement Service Accredited by Media Rating Council
SANTA MONICA, Calif. - Buyers and sellers in the advertising industry rely on audience measurement services to provide the data needed to make informed...
OPA Expands its Internet Activity Index with ‘Community’ Category
New York, NY – March 3, 2008 – The Online Publishers Association (OPA) today announced it has added a Community category to its Internet...
Media, Marketing and Agency Executives Will Address the 08 Online Publishers Association Global Online...
Event will Include a Line-up of Speakers from Nike, Publicis Groupe, Nokia, BSkyB, Coca-Cola, Ogilvy Entertainment, HSBC, Washington Post, WPP and More
NEW YORK, NY...
In Comments to the FTC, the Online Publishers Association Supports Self-Regulation of Online Advertising...
Magazine Publishers of America Endorses OPA Comments
New York, NY – April 11, 2008 – In comments submitted today to the Federal Trade Commission, the...
Online Advertising Effectiveness Gets Significant Boost From Branded Content
Online Publishers Association Analysis of Independent Data Shows that Branded Content Sites Consistently Provide Greater Impact than Industry Norms, Portals and Ad Networks
New York,...
Local Online Media Hold Significant Advertising Advantage
Online Publishers Association Report Finds Ads on Local Media Sites Excel at Delivering Results
New York, NY – August 19, 2008 – Local media sites...
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