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Online Publishers Association Extends Its Public Policy Efforts with Addition of Vice President of...

Hires Executive with Capitol Hill Experience Complemented with Private Sector Work as Director of Government Affairs for IAC New York, NY – November 21, 2008...

Time Spent with Online Content Reaches New High in October, According to Online Publishers...

Data from Internet Activity Index Shows Content on the Rise with Elections, Economic Crisis; Online Commerce at All-Time Low New York, NY – December 3,...

New Research Shows Advertising Effectiveness is up on Original Content Sites Despite Economic Downturn

Analysis of Independent Data Also Shows Advertising on Content Sites Performing Better Among Young, Affluent Audiences New York, NY – January 8, 2008 – A...

Key Advertising Groups to Develop Privacy Guidelines for Online Behavioral Advertising Data Use and...

NEW YORK - Four leading marketing and advertising industry associations announced that they are working together to develop enhanced self-regulatory principles for online behavioral...

Search, Video, and Social Media Marketing Expert Gregory Markel Speaks at Southwestern Law School...

Gregory Markel, CEO of Search and Digital Marketing Firm Infuse Creative, LLC, Was Part of a Panel at Southwestern Law School in Los Angeles...

The Biggest Gathering of Interactive Advertising Leaders and Newsmakers of 2009 – Be There!

Interactive Advertising Bureau Unveils Compelling Agenda For 2009 Annual Meeting “Ecosystem 2.0: Brands Battle Back” WHAT: Leaders of the digital advertising world will gather at...

Ad Ops Daily Briefs: February 5 2009

- Report Reveals One in Six Ads During Football Broadcasts Inappropriate for Kids “…I wasn’t too happy with ads for erectile-dysfunction drugs popping up every...

IAB Advances Effort to Solidify Infrastructure for Digital Video Advertising; Releases Video Player-Ad Interface...

“VPAID” Guidelines Standardize Communication Between Ad and Player, Reduce Costs, and Increase Efficiency for Digital Video Advertising NEW YORK - The Interactive Advertising Bureau (IAB)...

IAB Issues Click Measurement Guidelines for Public Comment

Defines Parameters for Click Measurement, Provides a Unified Industry Response to the Problem of Fraudulent Clicks NEW YORK - The Interactive Advertising Bureau (IAB) announced...

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