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Yahoo! Labs Launches AdLabs to Advance the Science of Digital Advertising

New study proves the power of hyperlocal online ad targeting in driving sales SUNNYVALE, Calif. - Yahoo! Inc. (NASDAQ: YHOO) announced the launch of Yahoo!...

AdGooroo Launches First Online Advertising Based Lead Generation System

Industry Insight Provides Advertising-Based Sales-Ready Prospect Lists to B2B Marketers CHICAGO - AdGooroo (www.adgooroo.com), a leading provider of Digital Marketing Intelligence, released Industry Insight, the...

YuMe Releases New Data Demonstrating Changing Attitudes to Online Video and TV, Validates Importance...

Findings Support Effectiveness of Online Video Ad Campaigns in Conjunction with TV Advertising REDWOOD CITY, Calif. - YuMe, Inc (www.yume.com), the leading video advertising technology...

APWG eCrime Report: Classified Ads Sector Breaks Out in Q2 2010 As a Rapidly...

Rogueware Expansion Continues: Bogus Security Software Grows 13 Percent During the Half CAMBRIDGE, Mass. - The online classified advertisement services sector has been increasingly exploited...

1 Billion Mobile Broadband Subscriptions in 2011: A Rosy Picture Ahead for Mobile Network...

SINGAPORE - Worldwide mobile broadband-enabled subscriptions are mounting up, and will hit the one billion mark in 2011. According to the latest market data...

Strategy Analytics: Facebook, Twitter and LinkedIn Capture Technophile Consumers

Active US Social Network Users Show Significantly Higher Usage and Interest in New Tech Gadget Purchases BOSTON - According to “Profiling US Social Network Users,”...

AMI-Partners: Post-Recession US Small Business Advertising Trends

Winners and losers in an expanding pie NEW YORK - First, the good news: US small business (SB) ad spending will increase over the next...

Small Businesses Achieved More in Search in Q4, with Diversified Search Engine Strategies and...

Mid-Quarter Shift from Google to Yahoo-Bing Search Alliance Reflects Increased Click-Through Rates and Lower Costs Per Click IFA 2011 IRVINE, Calif. - Small businesses achieved more...

Mediabistro’s SocialTimes Pro Publishes Research Report on Why Facebook’s Self-Serve Ad Platform Works

NEW YORK - Mediabistro.com (a division of WebMediaBrands Inc.) (Nasdaq: WEBM) announced its latest Facebook research report entitled ‘Social Targeting: Why Facebook’s Self-Serve Ad...

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