Joint Study by Audacy and Veritonic Reveals How to Make the Most Effective Audio...
NEW YORK -- Veritonic, the industry’s comprehensive audio research and analytics platform, announced today a groundbreaking audio study in partnership with Audacy, concluding that in...
CTV Emerges as Europe’s Leading Video Platform for Ad Attention: New Research from ShowHeroes...
A striking 80% of European users prefer CTV, with connected TV generating a significant increase in ad attention and engagement compared to YouTube and...
Pubmatic and MiQ Solutions Average 65% Reach Over Cookie-Powered Campaigns
PubMatic and MiQ are at the Leading Edge of Addressability InnovationNew Cookieless Solutions Increase Reach 65% and Improve Buyer ROI
REDWOODCITY, Calif. - PubMatic (Nasdaq:...
Merkle Releases Consumer Behaviors Report, Revealing Core Themes for Customer Engagement in 2022
The report highlights key findings related to how convenience, reliability, and responsibility impact brand loyalty
COLUMBIA, Md. -- Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer...
TVSquared’s Global Converged TV Study Uncovers Need to Move Past Legacy Approaches to Reach...
Report Looks at Converged TV Adoption & Trends Across Australia
SYDNEY & EDINBURGH, Scotland - TVSquared, the global leader in converged TV ad measurement and...
New Ozone Study Demonstrates Clear Link Between Quality of Attention to Content and Quality...
Latest analysis by Lumen Research highlights significantly more attention to ads on premium publisher websites
The Ozone Project, the UK’s leading high attention digital advertising...
Over a Third of Consumers Ignore Ads Due to Irrelevant Content Yet One in...
· More than a quarter (26%) of consumers pay attention to ads if the information is relevant to them and their local area
· Over a third...
GWI Revolutionizes Market Research with Brand-New Platform, Democratizing Access to Impactful Audience Insights
The new platform powers market research that enables every business to know its audience
New York - GWI, the leading target audience insight company, today...
Emplifi Reveals Global Ad Spend Up 50% on Facebook and Instagram in Q2
The continued growth in social media ad spend points to more than a simple “bounce back” from the pandemic, according to Emplifi. The unified...
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