Advertising Reports and Studies

New ad spend figures highlight the powerful impact of the Covid-19 pandemic, with the UK government and Public Health England in 2020’s top ten...

New research by Unruly finds 100% of digital media agencies and 77% of brands plan to invest more in CTV over next 12 months...

2021 Benchmark Report Shows Marketing Fraud Is a Bigger Problem Than Marketing Leaders Realize, With Two-Thirds of Respondents Experiencing Fraud in the Past Year NEW...

LONDON — Global online video advertising revenue will grow from $70bn in 2020 to $120bn by the end of 2024 according to Omdia’s latest Global Online...

Insights from AnyClip publisher survey reveals a need for cost control, sharper insights and improved audience engagement tools to achieve success in the coming year New...

While Gen Z are most frequent users, male Millennials lead the way in engagement and in-app buying, according to VidMob research London, UK: New research...

People aged 18-34 are 37 per cent more likely to engage with social media, a study of 2,000 adults found, whilst 34 per cent...

Integral Ad Science (IAS), the global leader in digital ad verification, today released its 2021 Industry Pulse Report. Surveying over 200 ad industry experts,...

In September, an independent adtech company, Admixer, surveyed 43 brands and 50 advertising agencies from Europe to understand how they will shape their growth...