78% Of Senior UK Marketers Believe the Withdrawal of Third-Party Cookies Will Have a...
45% cited first-party authenticated data as an alternative solution they’d be looking to implement85% believe their brand would benefit from a closer relationship with...
The Mobile-First Generation: Gen Z Is Heavily Into Mobile Gaming, Shopping, and Social Media,...
Survey of mobile consumers between the ages of 18-24 reveals that 68% shop on mobile 1-4 times a week and 86% use mobile as...
Apptopia, Braze, and Skyscanner Release Trends and Predictions for Travel and Hospitality Industry
Global Consumers Getting Ready to Travel Again but Remain Cautious About Vaccinations and Health and Safety Measures
LONDON - Braze, a comprehensive customer engagement platform,...
Sports Related Spending to Soar This Summer as Pre-Pandemic Life Resumes
New insights from eBay Ads UK reveal the potential for brands to engage with an excited but nervous nation as sports events get back...
Nearly $1 Billion of Global Programmatic Budget Spend on Unsafe Content
Study by 4D and Factmata reveals 5% of programmatic spend still ends up in unsuitable brand environments.
While brand safety and suitability have fast become...
Xandr and IAB Europe Release Guide on Curated Marketplaces
Building efficient programmatic supply solutions with curated marketplaces
LONDON – Xandr, AT&T’s advanced advertising company, in partnership with the IAB Europe, today released an industry report...
AppsFlyer White Paper Reveals Measurement Solutions Are Table Stakes as Advertisers Remain Concerned About...
Study Offers Essential Guidance on Advertising Measurement and Privacy Compliance Based on a Survey of Advertisers in the US, UK and Germany Markets
SAN FRANCISCO...
Pacvue Report Reveals 41% Increase in Sponsored Product Spend and 89% Increase in Sponsored...
Amazon Brand Advertising is Booming: Pacvue Report Reveals 41% Increase in Sponsored Product Spend and 89% Increase in Sponsored Brand Spend Year-over-Year
Advertisers are spending...
AdPlayer.Pro Outstream Video Ads Solution Provider Shares Industry’s Perspective on the State of Online...
AdPlayer.Pro, an international provider of outstream video advertising solutions has conducted a survey of advertising executives, aiming to take a snapshot of the current...
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