Advertising Reports and Studies

Product ads in both Search and Social channels are up compared to last year, despite the overall channels declining over the same period as...

New report suggests B2B marketers are struggling to progress  LONDON, UNITED KINGDOM - A new report by global marketing and communications agency, Allison+Partners reveals that whilst B2B marketers wish to evolve their brand strategy in favour of more...

The traditional TV ad still reigns supreme in influencing Brits' buying decisions – ahead of celebrity endorsements and online video adverts. Despite television coming a...

“A Guide to Behavioral Economics for In-App Purchase Pricing” details the strategies and best practices needed to optimize in-app price points successfully NEW YORK CITY...

Study highlights the importance of staying on air and adapting creative/schedules regularly for optimal performance. NEW YORK -- In a time of restricted movement for most...

Gen Z is resetting expectations for digital experiences LONDON — The third annual, international study of Gen Z, conducted by The Center for Generational Kinetics and commissioned by WP...

Social distancing economy drives long-term shift towards online shopping, new study reveals Half (49%) of UK shoppers say they’ve discovered a new form of online...

Media sector moderately impacted by COVID-19 pandemic, brands could lose up to 10% of brand value, equating to a US$40 billion loss cumulativelyDespite controversies,...

Data highlights how marketers have been impacted and are innovating as a result of the COVID-19 crisis COLUMBIA, Md. -- Merkle (www.merkleinc.com), a leading technology-enabled,...