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NBCUniversal’s Peter Naylor Helms IAB Board of Directors as New Chairman

Succeeds Bob Carrigan of IDG Communications as Chairman Nine Newly Elected IAB Board Members Include Leaders from Slate Group/ Washington Post, Collective, Hulu, Time Warner...

comScore Releases April 2012 U.S. Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released data from the comScore Video Metrix service showing that 181 million U.S. Internet users watched nearly 37 billion online content videos in April. Video ads saw another record-breaking month with nearly 9.5 billion, representing 1 in 5 videos viewed online in April.

StopBadware Launches Ads Integrity Alliance

StopBadware announced the launch of the Ads Integrity Alliance, an initiative to protect users from bad ads and maintain trust in the online advertising ecosystem. Charter members of the Alliance include Facebook, Google, Twitter, AOL, and the Interactive Advertising Bureau (IAB).

Yahoo! Appoints Marissa Mayer Chief Executive Officer

Yahoo! (NASDAQ:YHOO) today announced that it has appointed Marissa Mayer as President and Chief Executive Officer and Member of the Board of Directors effective July 17, 2012. The appointment of Ms. Mayer, a leading consumer internet executive, signals a renewed focus on product innovation to drive user experience and advertising revenue for one of the world’s largest consumer internet brands, whose leading properties include Yahoo! Finance, Yahoo! Sports, Yahoo! Mobile, Yahoo! Mail, and Yahoo! Search.

Google Names Bauer MBAs Best in America in Online Marketing Challenge

Bauer MBA Team Conducts Online Campaign for Children’s Museum of Houston, is Named Best in the Americas by Google HOUSTON - Google announced recently that a...

Google Spending Growth Stable Through Enhanced Campaigns Transition, Smartphone CPCs Down in RKG Q3...

RKG Makes Recommendations for Marketers Heading into Q4 CHARLOTTESVILLE, Va. - RKG, a leading search and digital marketing agency, released its Digital Marketing Report covering the...

Yahoo!/Bing Has Largest Market Share Increase Against Google in Five Years, According to New...

NEW YORK – IgnitionOne, the global leader in cloud-based digital marketing technology, released its quarterly digital marketing report, highlighting positive growth for Q3 2014....

Tech Giants to Share Social Marketing Excellence in Wales

Google, You Tube, Microsoft and IBM are just some of the big names that will be descending on Cardiff this spring with the return...

ad:tech San Francisco Announces Keynote Session Led by Sridhar Ramaswamy, Google’s Senior Vice President...

Ramaswamy’s talk will focus on the Mobile-Driven “New Consumer Journeys” DALLAS - ad:tech San Francisco 2015, the longest running modern marketing event in the industry,...

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