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Google Leads U.S. Search Advertising Market With 76% Market Share, While Yahoo Gains 3%...

Despite Recession, Search Advertising Held Value, ROI Was Steady and Retail Sector Saw 9% Spend Increase Annually SUNNYVALE, Calif. - Efficient Frontier, the worldwide leader...

Google AdSense Now Allows Publishers to Filter Unwanted Ad Categories: More Troubles than Benefits?

... hold off on rejoicing, though! After this weekend's maintenance downtime, Google's AdSense contextual advertising platform completed the roll-out of a new feature to publishers...

NBCUniversal’s Peter Naylor Helms IAB Board of Directors as New Chairman

Succeeds Bob Carrigan of IDG Communications as Chairman Nine Newly Elected IAB Board Members Include Leaders from Slate Group/ Washington Post, Collective, Hulu, Time Warner...

comScore Releases April 2009 U.S. Ranking of Top 25 Ad Networks

AOL’s Platform-A Ranks #1 Among Ad Networks, Followed by Yahoo! Network and Google Ad Network RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in...

New Google Search Feature Helps Users Skip Roadblock Ads

It appears that a new Google search feature has been enabled for a limited number of locations (English-based Google properties), a feature that will...

Robust Retailer Investment in Search Drives Strong Q4

IgnitionOne releases positive Q4 Digital Media Report as Mobile marketing becomes an emphasis in marketer media mix NEW YORK – The year ended with an...

Latest Earnings Reports from Google (GOOG) and Microsoft (MSFT) Validate Ad Coverage as Essential...

Ad coverage sheds light on future performance of top search engines CHICAGO - On the heels of earnings announcements from Google (Goog) and Microsoft (MSFT),...

Publicis Groupe to Acquire Performics Search Marketing Business

Paris and Mountain View, California – August 6, 2008 – Publicis Groupe (EURONEXT Paris: FR0000130577) and Google (NASDAQ: GOOG) announced today that Publicis Groupe...

Industry Click Fraud Rate Declines to 13.8 Percent in Q1 2009

New Forms of Scripted Attacks on the Rise – The “Zero-iframe” Clicker ad:tech San Francisco AUSTIN, Texas - Click Forensics™, Inc. released industry pay-per-click (PPC) fraud...

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