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Kochava Announces New Executive Appointments

Record Growth Over the Past 18 Months Catapults the Company’s Expansion SANDPOINT, Idaho -- Kochava, the leading real-time data solutions company for omni-channel attribution and...
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InMobi Exchange Integrates with In-App Header Bidding Solutions, Reducing Friction and Optimize Competition for...

Industry-wide header bidding integration enables advertisers and DSPs to have visibility to available ad impressions and place competitive bids for that inventory SAN FRANCISCO, CA...

Dan Wigley to Lead Merkle’s UK Analytics Practice

Olly Walker elevated to expanded commercial and global partnerships role  LONDON: Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer experience management (CXM) company and part of dentsu,...
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Compulse Evolves Into Marketing Technology and Managed Services Company, With a Platform to Make...

With the release of Compulse 360 software for digital media, Compulse offers purpose-built tech, expert managed services, and transparent pricing that will enable clients...
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MediaGo Joins the IAB Europe Transparency and Consent Framework, Will Offer Native and Display...

SAN FRANCISCO -- MediaGo, an ad platform from Baidu’s Global Business Unit, has become an official vendor of Interactive Advertising Bureau (IAB) Europe’s Transparency...
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Adjust Announces Collaboration With Salesforce Marketing Cloud on Salesforce AppExchange, the World’s Leading Enterprise...

Adjust customers can now benefit from integrations with Salesforce Marketing Cloud, enabling mutual customers to streamline marketing decisions SAN FRANCISCO — Adjust, a mobile marketing...
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Talktalk Quantifies In-Gaming Advertising’s Impact on Consumer Engagement

Broadband provider tests effectiveness of in-game advertising environments across attention, recall and brand perception London – Broadband provider TalkTalk, commissioned research to find in-game advertising delivered...
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Emplifi Reveals Global Ad Spend Up 50% on Facebook and Instagram in Q2

The continued growth in social media ad spend points to more than a simple “bounce back” from the pandemic, according to Emplifi. The unified...
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GWI Revolutionizes Market Research with Brand-New Platform, Democratizing Access to Impactful Audience Insights

The new platform powers market research that enables every business to know its audience New York -  GWI, the leading target audience insight company, today...

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