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DoubleVerify’s Annual Global Study Finds Mobile App Video Fraud Increases 50% Year-Over-Year; Verification Surges...

DV’s annual study on the state of digital media quality and performance also reveals significant declines in key violation rates, underscoring the positive impact...
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The Trade Desk Launches New Media Trading Platform for the Modern Marketer

Solimar Integrates Advanced Goals-Based Media Buying, Easy First-Party Data Onboarding, and Innovative Measurement Marketplace LOS ANGELES -- Global advertising technology leader, The Trade Desk (NASDAQ:TTD),...
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Out There Media and MTN Nigeria Launch Telco-Driven Mobile Advertising With Flagship Brands and...

Campaigns deliver 70 to 120 times better response rates than industry average benchmarks London/Lagos – Out There Media (OTM), a global leader in mobile advertising and data...

Social Media Advertising Revenue In The US To Pass $50B In 2021; 85% From...

Social media advertising spending has increased dramatically worldwide but most especially in the US. According to data presented by TradingPlatforms.com, social media ad spend in...
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AdPlayer.Pro Video Ad Tech Provider Releases Significant Upgrades to Its Ad-enabled Video Player

AdPlayer.Pro, an international provider of outstream video advertising solutions has introduced a series of significant upgrades to the company’s ad-enabled video player tech. According to...
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CTV Ad Server Publica Launches Elea AI, a New Solution Utilizing Machine Learning to...

Palo Alto based CTV Ad Server Publica today released a new solution that lets streaming publishers harness the power of Artificial Intelligence (AI) to...

Covatic Partners With CACI to Enable Ground-Breaking on-Device Acorn Segmentation

The news follows hot on the heels of Covatic’s launch of A-Type, a sustainable solution to the digital advertising industry’s ID and privacy challenge London,...

Impact Celebrates One Year in Germany as It Continues Its Strategic Expansion

Impact’s ongoing European growth is serving an expanding roster of clients in the DACH region London, UK:  The world's largest partnership automation company, Impact, which...

yellowHEAD’s Technology Platform Recognized as Product of the Year in 2021 Sales and Marketing...

yellowHEAD was honored for its innovative technology platform, Alison, which delivers AI-driven insights to maximize ad creative performance NEW YORK and TEL AVIV, ISRAEL —...

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