Internet Strategy

SAN JOSE, Calif.--(BUSINESS WIRE)--Large online advertisers will waste as much as $4.5 billion on paid search advertising in 2008, estimates WebTrends Inc., a leading...

Publisher Ad Revenue Optimization Company PubMatic Issues August Ad Pricing Index PALO ALTO, Calif.--(BUSINESS WIRE)--PubMatic (www.pubmatic.com), which provides online publishers with real-time ad optimization, today...

SAN FRANCISCO--(BUSINESS WIRE)--LookSmart, Ltd. (NASDAQ:LOOK), a pay-per-click (PPC) Search Advertising Network and technology solutions provider, was named "Best Search Engine Ad Platform" today by...

Stokes argues three percent of search advertisers dominate Google AdWords SAN JOSE, Calif.--(BUSINESS WIRE)--Richard Stokes, AdGooroo founder and chief gooroo, reveals successful search marketing tactics...

BOSTON--(BUSINESS WIRE)--According to Strategy Analytics’ Digital Media Index (DMI), revenue growth in digital media slowed to 0.8% quarter-on-quarter in Q2 2008, down from 3.3%...

- Search Engine Marketing (SEM/SEO) industry thrives as Search Engine Strategies (SES) kicks off in San Jose: Led by Kevin Ryan, Vice President, Global Content...

Online Publishers Association Report Finds Ads on Local Media Sites Excel at Delivering Results New York, NY – August 19, 2008 – Local media sites...

Latest results by comScore, Inc. show the company's expanding internet reach. New York, NY - August 18, 2008 – Epic Advertising (www.EpicAdvertising.com), the New York-based...

Yahoo has just announced the general availability of Fire Eagle (http://fireeagle.yahoo.net), an open platform that helps users take their location to the Web while...