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New Survey Reveals Consumer Views on Email Marketing

BlueHornet Networks releases report analyzing firsthand responses from more than 1,000 U.S. consumers SAN DIEGO - BlueHornet Networks, Inc., the email marketing provider from Digital...

Yieldbot Appoints Rachel Tarvin Director of Shopper Marketing

Former Starbucks Marketing Manager to Drive Product Development and Strategy For Yieldbot’s Shopper Marketing Segment NEW YORK, NY – Yieldbot, the industry’s leading real-time consumer intent...

Shopzilla, Inc. Becomes Connexity

Offers Wide Range of Technology Driven Marketing Solutions Based on Retail Data "Powered By Shopping" Los Angeles - Shopzilla, Inc. today announced that it has changed...

Planning Just Got Easier: Nielsen Offers Instant Access to FMCG and Advertising Data with...

Reports available by category, manufacturer and country LONDON - Marketers can now instantly access world-class data covering the retail-grocery and media industries following the launch...

Counterfeiting Case Study: Advertiser Vetting Reveals Chinese Counterfeiting Ring

Counterfeit products are prevalent throughout the digital marketplace, deceiving consumers, infringing on major brands, and damaging site reputations. However, because of the complexity of...

Growth Intelligence Raises $3.4 Million from MMC, 83North and Top Angels to Expand Predictive...

London start-up uses big data to cut un-targeted online ads and cold calling London: Growth Intelligence (‘Gi’), a company which crunches web-scale data to predict who your...

Accomplice Secures $5 Million Series A Funding for Marketing Optimization Platform That Ties Digital...

Company’s end-to-end platform, which is now available in beta, ensures the time and money spent on digital marketing by brands and agencies produce measurable...

Signal Launches Global Strategic Consulting Practice to Help Businesses Engage with Always-On Consumers

Signal, the global leader in real-time, cross-channel marketing technology, today launched the company’s Global Strategic Consulting Practice. The practice will help enterprise-level companies navigate...

Nielsen Catalina Solutions Finds Mobile Drives Incremental Sales for Kellogg’s Pop-Tarts With Pandora Campaign

Delivers Over 3X in Return on Ad Spend CINCINNATI, OH – Nielsen Catalina Solutions (NCS), a leader in enabling marketers to increase the sales...

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