Third Party Ads on Google AdSense Content Network
According to a recent AdSense blog announcement and the very email I found in my inbox yesterday, Google has now enabled third-party ads on...
WPP Names Torrence Boone to Lead Project Da Vinci, the Global Agency Start-Up
Torrence BooneNEW YORK – WPP (NASDAQ:WPPGY), one of the world's leading communications services groups, today announced that Torrence Boone has been named Chief Executive...
Industry Leader PointRoll to Serve Ads on the Google Content Network
CONSHOHOCKEN, Pa., May 19 – PointRoll, the leading provider of rich media technology solutions, announced today that the company has joined with Google to...
Yahoo! and WPP Forge Multi-Year Strategic Partnership
SUNNYVALE, Calif. & LONDON--(BUSINESS WIRE)--Yahoo! Inc. (NASDAQ:YHOO) and WPP’s (NASDAQ:WPPGY) GroupM, 24/7 Real Media and WPP Digital today announced a strategic partnership that will...
Google AdSense, Ad Manager and DoubleClick
This new triangle in the online advertising world raises a few interesting questions about how the 3 of them will fall in place and...
.Fox Networks Signs Global Contract with ADTECH for Advertising Delivery
ADTECH selected on merits of technology excellence, data privacy and integrity
New York, NY – May 8, 2008. ADTECH, a leading provider of ad server...
blinkx Content Correlation Engine Automatically Turns Readers into Viewers, Boosting Publisher Asset Revenue
Media companies who boast large audiences that primarily read textual articles on their sites are now able to automatically drive that audience towards higher...
24/7 Real Media Becomes First Network to Deploy Psychographic Targeting from Mindset Media
NEW YORK – April 28, 2008 – 24/7 Real Media, Inc., the leading global digital marketing company, today announced that it is the first...
Digital Marketing Strategy: 7 Dimensions of the e-Marketing Mix
What is Digital Marketing?
Digital Marketing is still quite a controversial subject to talk about, since no one succeeded to unify the various theories around...
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