Internet Strategy

Michael Bayle, Senior VP and GM of ESPN Mobile, Eric Litman, Chairman and CEO of Medialets, and Brendon Kraham, Head of Global Mobile Sales...

As part of our Experts Talk series of interviews, we have asked Roy de Souza, co-founder and CEO of Zedo, to clarify a few aspects on how ad exchanges work and where they are heading to nowadays.

New service makes it even easier for consumers to find the best local merchants in their community; merchants can now monitor and improve their...

Creates Most Comprehensive Solution for Brands Combining Mobile Advertising and Marketing Under Single Roof Introduces First Universal Targeting and Data Analytics Platform for Measuring Campaign...

New Online and Mobile Solutions Effective in Blocking Scalpers’ BOTS LOS ANGELES - Ticketmaster, a Live Nation Entertainment company (NYSE: LYV), is  beginning  the process of...

Rakuten LinkShare today announced it has entered into a definitive agreement to acquire mediaFORGE, a Utah-based dynamic display media company. Founded in 2009, mediaFORGE’s Consumer Engagement display platform provides online advertisers with a unique way to prospect, retarget, nurture, and engage customers to help drive higher conversion. Terms of the deal were not disclosed.

Conductor, the leader in Search Engine Optimization (SEO) technology today announced major advancements to its market-leading SEO technology platform, Conductor Searchlight™ during the sold-out C3 user-conference in New York City. The new, enterprise-class features were announced by Seth Besmertnik, CEO of Conductor, during his keynote presentation to more than 300 SEO professionals, brand marketers and industry thought-leaders in attendance.

Pinterest is quickly establishing itself as a must-go destination for online marketers looking for a fresh approach to reach the desired audiences. Pinterest has been around for two years but it is the very recent growth spur that caught the attention of users and marketers alike. With millions of consumers signing up, brands are scrambling to develop strategies for marketing on Pinterest and efficiently engage with those who are pinning their interests.