Internet Strategy

Two days ago, adBrite announced the launch of their Real-Time Pricing solution that maximizes ad revenue for premium publishers by automatically optimizing the floor price for every page view on their properties. We spoke with Iggy Fanlo, adBrite's President & CEO, about what this launch represents and how RTP can serve both publishers and advertisers.

Leading Cloud-Based Marketing Technology Provider and Guest Analyst Speaker Rob Brosnan to Help Marketers Orchestrate Great Customer Experiences NEWTON, Mass. - Conversational marketing technology provider Neolane, Inc. announced...

To help the industry better understand this intersection of Big Data and marketing while giving them the tools to speak this language, BlueKai has pulled together a cursory guide on the role data will play for marketers over the coming years.

The World’s Most Cross-Channel Digital Consumers Revealed in New Report from Turn Top 2% of online audience 4x more likely to engage with brands across multiple...

Hipcricket®, Inc. (“Hipcricket”), the one-stop mobile marketing and advertising subsidiary of Augme® Technologies, Inc. (OTCBB: AUGT or “Augme”), announced that Nestlé Waters North America has extended its relationship with Hipcricket by tapping the mobile solution provider to manage and execute its new mobile marketing campaign with The Pantry’s Kangaroo Express. The campaign is designed to raise awareness and drive sales of Nestlé Waters’ Arrowhead®, Deer Park®, Ice Mountain®, Ozarka® and Zephyrhills® regional brands.

Global interactive marketing provider ExactTarget (NYSE:ET) announced today it has acquired privately-held iGoDigital, bringing advanced Website solutions and predictive analytics to ExactTarget’s cross-channel interactive marketing platform.

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for August 2012 based on data from the comScore MMX service.

SponsorPay, the value-exchange advertising company, announced that it has named Andrew Bibby as Senior Vice President of Global Advertiser Sales. He will oversee the strategy and execution of all initiatives related to SponsorPay’s BrandEngage advertising platform and will be responsible for the growth and development of the technology in current and new markets.

Ability to post and engage directly from Topsy Pro lets users break down the barriers between analysis and action and capitalize on real-time marketing...