Marketing Strategy

Strengthens team by bringing outstanding track record and deep expertise as a successful CFO of dynamic technology businesses  PRAGUE – Socialbakers, the global provider of analytics...

Bizo, the global leader in business audience marketing, today announced it has a launched a news and community website, Digital Marketing Remix (www.digitalmarketingremix.com), dedicated to business-to-business marketing online. The site aims to keep B2B marketing executives up-to-date on digital marketing news, trends and best practices. Digital Marketing Remix publishes content daily as well as distributes a weekly e-newsletter, summarizing the week in digital marketing news. The site and e-newsletter are edited by Sean Callahan, the former executive editor of Crain Communications’ BtoB and Media Business magazines, who joined Bizo in August 2012.

DMG (DSNR Media Group) – a global provider of digital advertising solutions for online, mobile, and social, announced today the availability of the Traffiliate landing page optimization and management platform as a self service solution for advertisers, agencies and affiliates. Traffiliate, which already serves 8 million clicks daily for its customers, increases conversion rates by an average of 30 percent. The platform profiles campaigns’ traffic, and then serves the best performing landing page to each user profile. In addition to optimizing the most significant phase of the online sales process, Traffiliate includes advanced tracking and unified reporting across multiple platforms to optimize campaign management and effectiveness. Traffiliate is now available with a 30 day free trial.

PunchTab Loyalty and Rewards SDKs Now Available for Both Android and iOS platforms; Developers Can Use the Free Toolkits to Offer Incentives That Increase...

New service makes it even easier for consumers to find the best local merchants in their community; merchants can now monitor and improve their...

Creates Most Comprehensive Solution for Brands Combining Mobile Advertising and Marketing Under Single Roof Introduces First Universal Targeting and Data Analytics Platform for Measuring Campaign...