Digital Marketing

In 2005, spending on in-game advertising was USD$56 million, and this figure is estimated to grow to $1.8 billion by 2010 according to Massive...

By offering one of the industry’s highest CPM rates for Bebo and Facebook applications, Platform-A signals its commitment to social network advertising New York, NY...

New York, New York (June 30, 2008)—Eyeblaster, home of the world’s most innovative integrated digital marketing solutions has been selected by global advertising agency...

Interesting presentation from Google product managers on trends, benefits and strategies of online video advertising.

Aaron of Sazbean Consulting raises some excellent points over ad reach, user behavior and ad blocking practices on advertising-supported sites. Read his post at http://sazbean.com/2008/06/30/are-your-ads-reaching-all-your-visitors/...

I have neglected the in-game advertising topic for a while and am clearly behind with the news... some 1 month behind. I've just come...

Groundbreaking Alternatives for Robust Prior and Direct Consumer Notification and Advanced Opt-Out Technology Further Empower Consumers to Control Internet Browsing Experience Redwood City, CA -...

EMERYVILLE, CA – July 9, 2008 –Exponential Interactive, Inc., the technology-driven media services company that delivers innovative products and services to meet the demands...

LOS ANGELES – July 1, 2008 – the Rubicon Project (www.rubiconproject.com)an advertising technology company focused on Ad Network Optimization and AdJug Ltd (www.adjug.com), the...