Guest Articles

Counterfeit products are prevalent throughout the digital marketplace, deceiving consumers, infringing on major brands, and damaging site reputations. However, because of the complexity of...

If you sometimes get confused about programmatic marketing, don't feel bad. The industry changes rapidly and it can sometimes be hard to keep up....

John Shomaker (@jshomaker) is CEO of AdJuggler, a publisher-centric ad server and monetization platform. If you talk with Sharon Waxman, she’ll admit she’s infatuated with...

Advertising Operations (aka Ad Ops) is critical to both the buy- and sell-side of digital media. A well-oiled Ad Ops team with technical expertise and...

As the programmatic era races ahead and the jaw dropping growth continues --eMarketer anticipates double-digit increases in RTB spending each year through 2017 --...

Today we are announcing a new product from SocialRank called SocialRank Market Intelligence. SocialRank Market Intelligence gives brands the ability to run any handle on Twitter through the SocialRank platform...

In a world where interruptive, ‘push’ marketing is getting a bad rap from consumers who are increasingly in control of their media consumption and...

Unless you’ve been vacationing on another planet, you’ve probably noticed: Real-time media buying (RTB) is on the rise. According to the research firm IDC,...

I’ve always been a fan of site retargeting, which is why I choose to work in the industry. I have no doubt that marketers...