Why Facebook Is the Best Platform in the World – and You Shouldn’t Spend...
“My guess is that all these advertisers will be back on the platform soon enough.” That was Mark Zuckerberg’s reported response to the July-long...
Benefits of SME Partnership Programmes: Real-Life Lessons and Success Stories
Since Impact was an official content partner for PI Live Global 2020, I was fortunate enough to host a lively panel discussion about the...
Attention Brands: Deliverable Based Pricing Is Here, Now What?
March 31st is an important date for many companies, specifically their sales and marketing departments. It’s the end of the first business quarter, a...
Ad blocking? The reports of its death are not exaggerated
Back in the day, ad blocking meant one thing. Blocking all ads. Easy, eh? By design these tools were absolutely rigid; no gray areas,...
User privacy, bigger scale, better relevance? The cookieless future looks bright
How to solve the cookie conundrum? Many in the advertising industry have been looking to identity as the best shot at a like-for-like replacement....
Think you know all about ad block users? Think again!
Traditionally, advertisers had written off ad block users as being unreachable and, therefore, uninterested. Thankfully though, that thought process is rapidly changing.
When you consider...
Tackle the Challenge of Tech Stack Ownership Head on and Reap the Rewards
Adtech is a term that has crept into our day to day conversation as a general term for what we do, but it has...
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