Media Planning

Complimentary Technologies Help Agencies Holistically Manage Their Business and Speed Processes; Enables Advantage Customers to Onboard Centro’s Basis, a Unified Programmatic Advertising Software Chicago – Centro...

As 75% of decision makers are looking for more precise reach strategies Sizmek adds engagement to its Cross-DSP Frequency Capping solution London, UK - Sizmek, the...

New Ad Platform Simplifies Media Planning and Buying Across TV and Digital Devices LAS VEGAS - At Adobe Summit, Adobe (Nasdaq:ADBE) unveiled its new Adobe...

Media landscape at tipping point as social, mobile and video spend set to increase, whilst traditional media remains flat or declines Planners and...

InPlan Media Group has announced the opening of the beta application process for its Media Collaboration Platform (MCP), a free media planning system. The...

The Group is Now Both Data-Driven and 100% Programmatic Havas Group now focuses both on data and programmatic, two key pillars for the future of...

Through this partnership, Logicserve Digital brings in advanced technology of data management into the country that will help brands with their digital marketing Mumbai -...

Google to Sponsor Certification Exam for Agency Buyers & Planners NEW YORK - The Interactive Advertising Bureau (IAB) launched the IAB Digital Media Buying and...

Software leader's strategic acquisition links media planning and buying for full media lifecycle solution  Mediaocean, the leading software provider for the advertising world, announced that...