Media Planning

SAN FRANCISCO - LiveRamp™, an Acxiom® company, announced a partnership with DigitasLBi, a global marketing and technology agency, to fuel smarter media planning decisions...

GroupM announced the launch of LIVE Panel, a new consumer and media insight solution enabling its agencies to more efficiently develop precise and targeted media plans...

The first reach and frequency analyzer based on time-spent surveys, RFT expands the toolkit of channel planners and extends reach and frequency capability to...

BOSTON - CraveLabs (www.cravelabs.com) recently introduced the latest features of its industry-leading location tech platform, DropIn, to select partners. CraveLabs conducted a wider release...

CANNES, France - Adazzle Limited (Adazzle), the leading provider of media workflow and trading technology for media buying points, and PubMatic, the marketing automation...

New media intelligence platform provides marketers with an intuitive tool to interpret consumer behavior across TV, online and social media AUSTIN, Texas - Leading media...

Buyer Targeting System Brings Accuracy and Accountability to TV Advertising NEW YORK - PrecisionDemand, the leader in data-driven TV ad targeting, has been awarded a...

Marks Major Shift in Media Buying Strategy and Publisher Evaluation PALO ALTO, Calif. & CHICAGO - Starcom MediaVest Group (SMG) and ShareThis announced the integration of...

Revenue acquisition management and ad tech platform provide solution to attribute accurate data, and optimise to revenue outcomes across search, display, social, and mobile. London...