Media Buying

Header bidding is hot. But are the high expectations justified? With the Adhese Gateway, Belgian company Adhese, which specialises in ad-serving technology, is bringing...

Publishers and advertisers have traditionally had a symbiotic relationship. Advertisers rely on the quality content of publishers to bring views to their ads, and...

LONDON – 2016 will see Asia-Pacific overtake North America as the world’s biggest market for digital advertising spend for the first time, according to the...

Publishers that use multiple-demand source platforms have many challenges, and among them are data aggregation of programmatic inventory. There is no single way to...

70% of EMEA Marketers Say Attribution Is Key to Success Yet Only 14% Have a Handle on It Adroll, the digital marketing specialists, released their...

New York – Integral Ad Science, the leader in quantifying digital media quality, today released its Q1 2016 Media Quality Report, revealing a 20.7 percent increase...

Adform’s modular approach removes the inefficiencies of waterfalling, entirely eliminates price tiers and eases setup for publishers London and New York - Adform, the independent and open...

Education, guidance and support for all publishers worldwide LOS ANGELES & NEW YORK - OpenX, a global leader in creating programmatic advertising marketplaces that drive...

Breaks Down Charges of Programmatic Ad Technology Services During a Bid Request or Response NEW YORK, NY – The Interactive Advertising Bureau (IAB) released the IAB...