Media Buying

In an earlier article, I discussed Automated Guaranteed, the new form of programmatic buying that specifically refers to the trading of digital media inventory...

Accuracy, Precision and Efficiency Are Achieved Through a Streamlined Solution Focused Directly on Benefiting Publishers Managing Multiple Programmatic Vendors San Diego, CA – Ad-Juster, the leader...

Let’s be honest: performance marketers often have no idea which ad tech vendors are delivering results, and which are wasting budget. Every publisher claims...

Over the last 8-years, advertising technology companies have largely been focused on optimizing Real-Time Bidding paradigms and platforms to “maximize” the value of display...

Company foresees continued adoption of programmatic, strong growth of native and multi-channel advertising, and increasingly sophisticated buyers driving the local programmatic space in 2016 FORT...

By the end of 2015, the total global digital ad spend will reach over $170B. That’s a lot of ad spend... and a lot...

Headway Digital, the leading programmatic media buying company announced today the release of the infographic, Programmatic Elements, a route-map designed to help marketers make...

Mobile Grows 54% Year-Over-Year, Representing 30% of Market Share Digital Video Revenues Increase 35% Over Same Period 2014 NEW YORK - Internet ad revenues in the...

The cloud based solution MDirector allows advertisers to combine email marketing and mobile text messaging with display & social retargeting all in one platform. Madrid...