Automated Guaranteed. Part 1: What does it mean for buyers?
A whole host of recent events, M&A activity, and industry articles confirm that “Automated Guaranteed” has now cemented itself in the industry as a...
Tremor Video Releases Insights on Programmatic Video from Q2 2015 (Infographic)
NEW YORK - Tremor Video, Inc. (NYSE:TRMR), the premium video marketplace elevating brand advertising effectiveness across all screens, released an infographic outlining research findings...
Ad Tech’s Market Fragmentation: The Challenge of the Perimeter Marketplace
Modern advertising looks very different from days past. What was once a strategically aligned buy-sell relationship, the connection between advertisers and publishers is now...
U.S. Internet Ad Revenues Reach Historic $13.3 Billion in Q1 2015, Representing 16% Increase...
NEW YORK - At $13.3 billion in Q1 2015, U.S. internet ad revenues hit a record-breaking first quarter high, according to the latest IAB...
Chargeads Introduces Industry’s First DSP for the Publisher
ChargeAds, a provider of advertising automation technology, today announced the availability of its new trading platform, purposely built for publishers to better service demand...
Adform Launches Global Programmatic Publisher Ad Server
Adform, the premier ad tech partner for publishers, global media agencies, trading desks, and advertisers, today announced a new ad server for publishers around...
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