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Adforce.com Partners with Triton Digital to Amplify Digital Audio Advertising in Key European Markets

Partnership Enables the Programmatic Buying and Selling of Online and Mobile Audio Ads through Triton’s Programmatic Audio Advertising Exchange, a2x® DUBLIN - Adforce.com, a Dublin-based...

OpenX Launches Bidder for Apps, Records Strong Growth in Mobile App Revenue

London and Barcelona: OpenX, a global leader in creating programmatic advertising marketplaces, today announced the launch of OpenX Bidder for Apps.  As an extension of...

Marketers Optimize Their Advertising Strategy with the New YOUBORA Analytics SmartAds

NICE PEOPLE AT WORK helps ad-driven businesses to enhance the quality and effectiveness of their advertising campaigns thanks to its new innovations BARCELONA, Spain -...

AMI Selects ConvertMedia to Programmatically Deliver Outstream Video

Leading Publisher is First-to-Market with Innovative Coffee Break Units New York, NY - ConvertMedia, a leading outstream video SSP, today announced that it has been...

Alanna Gombert Joins IAB in New Role as Deputy General Manager, IAB Tech Lab,...

Programmatic Pioneer Takes Leadership Position at Tech Lab to Drive Global Technology Standards & Solutions NEW YORK - The IAB Technology Laboratory has appointed Alanna...

LiveRamp’s RampUp 2016 Summit Brings Together Digital Luminaries to Accelerate Data-Driven Marketing

1200 Attendees to Delve Into Opportunities for Using Data to Deliver Better Customer Experiences in RampUp’s Fourth Successful Year SAN FRANCISCO - LiveRamp™, an Acxiom®...

DataXu Launches Pre-Bid Viewability Offering

Leading programmatic marketing software co. offers global marketers tool to ensure quality and transparency in digital advertising Boston, MASS. – DataXu, a leading provider of programmatic marketing...

Intermarkets Selects the OpenX Ad Technology Platform

Cloud-based Ad Server Drives Significant Revenue Lift LOS ANGELES & NEW YORK - OpenX, a leader in creating programmatic advertising marketplaces, announced that Intermarkets, Inc.,...

Cross-Channel Audience Recognition and Measurement Will Be Key Priorities in 2016, According to IAB...

‘Outlook for Data’ Survey of Marketers, Agency Leaders, Publishers, and Technology Executives Forecasts Focus on Programmatic Buying for Emerging Formats PALM DESERT, CA – In...

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