Programmatic Buying

Paris, February 12, 2016 - Gameloft Advertising Solutions announces a partnership with Smart AdServer by integrating with Smart RTB+, the native SSP of its...

STOCKHOLM - PubMatic, the marketing automation software company for publishers, announced it has been selected by Hemnet, one of the largest publishers in Sweden,...

Creates digital platform that combines first party data and wide ranging programmatic capabilities across Time Inc.’s premium content New York, NY – Time Inc. and Viant,...

Increased demand and expert yield management drives 400% lift in OpenX-driven monthly revenue LOS ANGELES & NEW YORK - OpenX, a leader in creating programmatic...

NEW YORK - Xaxis, the world's largest programmatic media and audience platform, announced today it has named media industry veteran Jason Webby as senior...

Top Advertising Executive, Tom Bowman to Spearhead Fast-Growth Marketing Technology Company   London: Specialist Prospecting DSP Intelligent Optimisations (IO) announced today the appointment of Tom...

Leading Digital and Social Game Publisher Brings Mobile Video, Native and In-Game Advertising to Buyers Everywhere Through Rubicon Project’s Global Advertising Marketplace Los Angeles, CA...

MMC leads the Series B round, joining existing investors, including Sussex Place Ventures London: MMC Ventures, the award-winning venture capital fund, has led a Series B...

Rubicon Project’s Orders Platform will enable marketers to reach linear-TV audiences in more than 100 million Nielsen-monitored homes nationwide LOS ANGELES - Rubicon Project (NYSE:...