Programmatic Buying

NEW YORK – RUN, the leader in real-time programmatic ad technology, announced the results of its 2013 RUN Fund campaign with the Taylor’s Gift...

Shiny Ads, a premium advertising technology company, and Internet Brands, a new media company, today announced a partnership to integrate the Shiny Ads Programmatic Guaranteed platform into Internet Brands’ sites. Internet Brands is using the white-labeled Shiny Ads Self-Serve product to allow small advertisers to easily purchase inventory on select sites within the company’s Home and Careers categories, including Inhabitat.com, ModelMayhem.com, Weddingbee.com, Inhabitots.com, Ecouterre.com, and others.

Analysis Shows That Automation Can Help Drive Mobile Adoption and Growth LOS ANGELES - Rubicon Project, which operates the advertising industry’s largest, fastest and easiest-to-use independent...

Empowers Brands to Respond Immediately, at Scale, With Opportune or Crisis-Driven Brand Messaging MOUNTAIN VIEW, CA - NetSeer™, the originator of Concept Targeting, announced its new...

BOSTON – ChoiceStream, the top choice for brand advertisers interested in advanced target optimization and programmatic buying, today announced the next installment of its...

SpotXchange, Inc., the largest global marketplace of video ad inventory, today announced that First Call™ has seen more than 50 publishers start to use the service since its launch in February. This increase in publishers has added an average of 40 million daily impression opportunities into the SpotXchange market enabling advertisers to maximize the reach of granularly targeted campaigns and publishers to achieve higher CPMs.

New York – Legolas Media, (www.legolas-media.com), the leading provider of high-quality guaranteed programmatic inventory, has named online marketing veteran Michael Hegarty as Vice President,...

Media company Belo Corp. (NYSE: BLC) announced today the launch of Belo Private Ad Marketplace, a new digital platform that connects select advertisers with Belo’s digital advertising inventory across its websites.

Rubicon Project, the leading independent digital advertising technology platform for the comScore 500, has been ranked first in reach (measured by unique visitors) in the comScore Media Metrix monthly ranking of Ad Focus properties for July 2012.