Programmatic Buying

PubMatic (www.pubmatic.com), the digital media platform for publishers, and Shiny Ads, the leading premium inventory automation advertising technology company, today announced that PubMatic has made available the Shiny Ads’ self-serve advertising platform to PubMatic publishers through PubLink, PubMatic’s enterprise app marketplace. The addition of the Shiny Ads platform in PubLink will give top publishers a fast, easy to implement solution for making premium ad inventory directly available to advertisers on a self-serve basis.

Adap.tv announced it has been named the fastest-growing video advertising company in Inc.magazine’s 2012 “Inc. 500,” a ranking of the nation's fastest-growing private companies. In addition to the #1 position within its industry segment, Adap.tv ranked on the Inc. 500 list as the second fastest-growing company among all firms based in Silicon Valley and the San Francisco Bay Area, and ranked #32 among all companies nationwide.

Von der Muhll to Guide Rapid Growth in Australia for Leader in Digital Video Advertising SYDNEY – SpotXchange, Inc., the largest global marketplace of digital...

Adap.tv, the global leader in programmatic video advertising, announced the appointment of Timothy R. Morse to the newly created position of Chief Financial Officer.

Two weeks ago, Casale Media launched casaleX, a premium ad exchange that grants select DSPs and agency trading desks exclusive access to brand-safe inventory. Following the launch, we have spoken to Andrew Casale, VP of Strategy at Casale Media, about how the ad exchange environment is re-shaping these days.

Shiny Ads, a premium advertising technology company, today announced that Brian Katz has joined the company as Vice President, Sales and will run the Shiny Ads New York office. Brian brings extensive industry experience to Shiny Ads where he will lead all sales initiatives and build relationships with premium publishers.

C.A.S.T. inks deal with leading French technology publisher 01net to provide a new revenue stream from native ad units which counter banner ad blindness Tel...

Glam Media, Inc. (www.GlamMedia.com), a leading vertical social media company with the largest online global reach in lifestyle, announced it has launched an invite-only premium private marketplace powered by REVV Connect®, Rubicon Project’s real-time trading platform. In partnership with Rubicon Project, the leading advertising technology company for the comScore 500, advertisers will now have access to custom contextual packages and advanced audience targeting.

Bring Trading Efficiencies To Thousands of Publishers and Agencies Adslot Limited, a global provider of display media trading technology, and NextMark Inc., a leading provider...