Programmatic Buying

Former Chief Operating Officer of Advertising.com and COO of ChoiceStream Takes the Helm to Capitalize on Strong Sales Momentum BOSTON — ChoiceStream, the leading provider of advertising...

PubMatic (www.pubmatic.com), the digital media platform company for publishers, announced that the iOS6 version of their iPad app is now approved by the Apple App Store and available for download. The PubMatic app, which is called MyReports, gives clients easy access and increased visibility into advertising revenue performance/trends across the guaranteed sales and discretionary sales channels of a publisher. The release of this app is another industry first brought to market by PubMatic.

With 3 ‘Kick-Ass’ Keynotes, 36 Sessions on Hot Topics, and 72 Industry Experts as Speakers, 14th Annual SES London is Shaping Up to be...

Veteran Advertising Executive Brings Together Conversational Marketing and Programmatic Opportunities to Help Brands Better Connect with Consumers SAN FRANCISCO - Federated Media Publishing, the conversational marketing...

Company Enjoys 10x Year Over Year Programmatic Revenue Growth and Partners with Google DoubleClick Bid Manager, VideoHub and Acuity DENVER – SpotXchange, Inc., the largest...

Adap.tv, the company that delivers a programmatic way to plan, buy, sell and measure TV and video advertising, is continuing to expand its European team as it prepares for significant growth in the sector.

PubMatic (http://www.PubMatic.com), the digital media platform company for publishers, today announced that Larry Harris has joined the company as Chief Marketing Officer (CMO). A seasoned advertising and digital marketing executive, Harris has led integrated marketing and branding programs for Microsoft, Bank of America, Verizon Wireless, AT&T and Intel.

Adap.tv, the company that provides a programmatic way to plan, buy, sell and measure television and video advertising, is partnering with European real time bidding (RTB) pioneer, BannerConnect (www.bannerconnect.net). The move will rapidly expand the reach of RTB for video across Europe.

.A.S.T. allows publishers to add sellable inventory in the form of scalable native ad units as well as manage them along with their standard ad placements in one unified marketplace. These native ads provide sites and networks with the ability to create ads that deliver an excellent user experience with strong engagement, while remaining attractive and easy to use for advertisers.